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Text | CBN -Business Weekly- reporter Jin Jing Liu Xiang Wang Na CBN -Business Weekly- special correspondent Ray Jing Shu p. ContentPlayer {margin -top: 10px;}. contentPlayer {float: left; width: 336px; height: 322px; background: url (http://i0.sinaimg.cn/cj/video_bg.png) no-repeat 0 0; margin: 0 10px 10px-10px; * margin-right: 7px; padding: 1px 10px; _display: inline}. contentPlayer a {text- football fantasy decoration: underline; font-size: 12px! important;}. cp_player {padding: 14px 0 0; text -align: center; height: 249px; display: block;}. cp_tit {padding: 10px 0 0 18px; font-size: 12px! important; line-height: 20px! important; display: block;}. cp_from {padding: 0 0 0 18px; font-size: 12px! important; line-height: 20px! important; display: block;} Video - Yao Ming Han Love Tibet line conferenc football fantasy e cheer cheer for the media Source: Sina Sports -China #39;s largest export commodities -is now time to leave the shelf. Sustained injuries of Chinese basketball star Yao Ming, the NBA finally made the decision to leave - of course, he was carrying in the past nine seasons with over $ 300 million the amount of revenue, which were -goods- for the final pre-tax equivalent to RMB 2 billion . football fantasy For some of the faithful to Yao #39;s commercial sponsorship companies, this is really a sentimental moment. This big boy was Coca-Cola Basketball, VISA, Reebok and other large multinational companies in China, as the spokesperson, who they benefit from Yao Ming. Especially for the NBA (American Basketball League), they are not even aware of, after Yao can not find a suitable successor. -Dam football fantasy n really bad! I really hope he can change his mind- on the Internet there are numerous comments like this, but who can actually about the future of the giant? Yahoo sports columnist correspondent Adrian (Adrian Wojnarowski) the first to break this news, he said because the left foot injury, Yao spent nine seasons in the NBA has decided to retire after his 31-year-old. A sense of China #39;s ri football fantasy chest sports stars age prematurely exit, although Yao has not testified, but it seems things have nothing to restore the room. Subsequently, the U.S. media quickly followed up this blockbuster news: -Sports Illustrated,- said the world bid farewell to basketball idols; CBS said Yao Ming ended a period of history; -DIME- magazine mentioned Yao Ming is a good man, and even Shaquille O #39;Neal lik football fantasy ed him, and O #39;Neill does not like any of his opponents; Associated Press, the reference sports consulting firm SportsCorp President Marc Ganis (Marc Ganis) as saying: -never been like him, I suspect that another person will not be the same again like him. -Whether this argument is a bit exaggerated - no one can predict the future - but like Yahoo sports a banner headline,- Ambassador globa football fantasy lization (Global Ambassador) -implies, to China #39;s top sports stars Yao Ming and the NBA international technology leads the way as the eye-catching. Yao Ming #39;s left in the Chinese sports star endorsements created a commercial market space. Fortunately, the big companies are still Li. The two years younger than Yao Ming in Hubei girl just a month ago, won the French Open at Roland Ga football fantasy rros championship, became the first tennis won four Grand Slam singles title of the Chinese and Asian players. In the final night of June 4, watch the game of Chinese Li Na the total number of ratings as high as 116 million people, Sina microblogging her fans after the final surge of nearly 26 million, more than 200 million people. Now she has become a -national icon- as a professional gloriou football fantasy s period of Yao Ming. NBA Yao Ming opened the Oriental market, this is the NBA #39;s most successful overseas markets, where it received hundreds of millions of dollars in annual revenue, thus the establishment of a valuation of an unprecedented $ 2.3 billion in Chinese companies, not a sports business world from Alliance has done such a bold thing. But now, all this must stop. Over the pa football fantasy st two seasons, Yao Ming attended the 5 only NBA games. He is also a contract with the Rockets at the end of this year. Worse, NBA now in the shut down period, shut down last long in the NBA in China to develop the first generation of fans of Michael Jordan announced his retirement. Free 24 years ago from David Stern to send to China #39;s national television CCTV broadcast rights after the football fantasy NBA, Yao Ming, basketball has always been an American people expect. Rockets owner Leslie Alexander in 2002 to $ 17.8 million four-year contract signed Yao Ming, this is an old-fashioned American investors, smart and quick action, the investment for Yao Ming had also considered to be an adventure, but the result is the tall as he brought the whole of China. Alexander said, -I know that Yao w football fantasy ill make my investment was a great success.- Buckley from that famous kiss ass butt of jokes, Yao began to reveal the value, he began to keep score in the field to win the fans appreciated the Rockets play all around him started. CCTV broadcast the NBA ratings up, of course, sponsors also came to the door. According to #39;Forbes #39; latest rankings, with $ 443 million Houston ranked fifth football fantasy in value (up to 2005 when he ranked third), the 2010/2011 season, the team profit of $ 36 million, are located just behind New York and Chicago after the New York Knicks and Bulls. With Yao Ming, left, almost certainly, the Toyota Center in Chinese will gradually reduce the number of billboards, local TV stations if they would be advertising spots or also if there will be Chinese Mandarin rad football fantasy io program has become a question. Yao Ming to stop the game due to injury, some Chinese media leave their reporters stationed in Houston, travel agents have also dispelled the idea of #8203; #8203;holding Yao to do advertising. CCTV basketball commentator Yu Jia told the -Business Weekly- heyday, came to live coverage of the Toyota Center more than 30 Chinese reporters, when the NBA season ra football fantasy tings average is 1%, while last season, this figure dropped to 0.3%. -Without Yao Ming, NBA market in China will be greatly diminished.- Fertile days Sports Group chairman, said Guo Jie, the last two years, large companies are waiting and watching, even though NBA introduced a new means of advertising, but still lost lubricant such as Kunlun sponsor. Guo Jie, a former president of China Re football fantasy d Bull, Red Bull is the first Chinese company signed the NBA. Toyota Center rolling billboards once per minute, when gathered up Haier, Anta, Founder, Mengniu and more than 20 Chinese companies. Yao Ming NBA and basketball for the impact goes far beyond a series of numbers - he joined the Rockets in the game, scoring 19 points, 9.2 rebounds, 1.8 blocks in eight All-Star Game. In ESPN #39;s s football fantasy urvey, most people think that Yao Ming is not qualified for selection of the NBA Hall of Fame at Springfield, but almost everyone recognized him open to the NBA Eastern and contribution to the world market. Therefore, -DIME- to its readers that, believe us, Yao Ming will no doubt Hall of Fame. University of Houston economics professor James Lang said: -The Rockets Yao Ming, Houston, and even b football fantasy enefit the United States.- A more well-known argument will be Yao Ming as the -China to the United States, the largest single the export. - 2007/08 season, the Rockets and the Blazers in the playoffs last, about 200 million Chinese viewers watched the game. This is a terrible figure, the NBA love this figure, it is said that China has 300 million fans in the big cities 80% of young people li football fantasy ke to watch NBA. If Jordan has trained the first generation 80 fans, then Yao Ming is the second-generation cultured after 90 fans. For the development of China, NBA every year to bring the NBA China Games, NBA Basketball Caravan, NBA Street 2 on 2 Challenge and a series of promotional events. And down the track means, however, Yao Ming #39;s influence will gradually recede. This is the sa football fantasy d part. Marc Ganis as feared, NBA is a chance to be the next Yao Ming. Ganis was Alexander #39;s friend, he together with Chinese investors to take care of Alexander, Jian-Hua Huang rocket business capital investment in China. Rocket Capital has created in five months with a $ 150 million investment, including Anta, including the rate of six Chinese companies, these investments to bring anot football fantasy her huge income Alexander. And mysterious Jian-Hua Huang subsequently become a celebrity, he led the NBA in China conglomerate Cavaliers shares. Sina microblogging, Yao retired news actually did not get unexpected attention, at least not the same side as the United States create a -bad instrument allows a- sensation. One reason may be that Chinese women #39;s tennis player Li Na may replace football fantasy Yao Ming is the location - in this year #39;s French Open final before and after the Sina microblogging she received an unprecedented welcome, just the celebration of her three years in Beijing Tuen SOHO end, and brokerage firms have been held in Wuhan Li and arrange tennis legend Pete Sampras and other exhibition. In 2011 -Forbes- China #39;s famous standings, Yao Ming last year #39;s revenue football fantasy of 2.3 billion yuan, 387 million when he was the highest annual income reduced by 40%. Li is only 30 million, but to know it was in before she won the Grand Slam. IMG International Management Group, will become more famous than Yao #39;s team sports agency - we are referring to in China. IMG is the world #39;s largest sports and entertainment marketing and management company, signed up, inc football fantasy luding Tiger Woods, Roger Federer, Maria Sharapova, including front-line players. Li #39;s agent, Max (Max Eisenbud) told the media complain, after winning the French Open in Li the first 10 days, his wife, he was kicked out of the bedroom, can sleep in the room, and he is really almost no time to sleep , because all over the world are called, including of course edgy sponsors. Yao #39;s tea football fantasy m with the end of 2002 to hire Chicago Business School to develop a 150-page business plan development, as Li Na will need to present a plan. With the rise in individual competition results, as Asia #39;s number one tennis star Li Na #39;s personal values #8203; #8203;will rise. But critics say China will have the value of sports stars actually be overestimated, but overestimated but also how football fantasy ? Sponsors need is the market, China is now almost synonymous with the market. British -Financial Times- analysis that tennis is an elite sport in China, but now it is being revived. The victory of the Chinese Li Na to reflect national culture sports stars sports machine the way. Li is a solo player from the state system. Whether or Yao Ming Li, we can see are, in a more open and free ma football fantasy rket among individual success will be reflected more commercial value. Guo Jie said that Yao Ming left China #39;s sports experience is that the commercial potential sports stars is immeasurable. Zhang Tao, Yao Ming, vice president of Anta is the perfect sponsorship evaluation object, -a very good performance, innate charisma and unique personality, and impeccable personal integrity, wisdom, t football fantasy enacity, humor.- Anta choose two teammates Yao Ming as its spokesperson. IMG is also being portrayed as a humorous Li, cheerful, distinctive tennis star, and even the Australian media did not like the sighed Li from China. Max said that Li #39;s income is close to Maria Sharapova - -Forbes- ranked first in global income women athletes. Early this year, after the Australian Open runner-up, football fantasy Rolex and Haagen-Dazs Li immediately became a sponsor of Mercedes-Benz at Wimbledon announced before the start of the cooperation with Li Na, a three-year endorsement amount is $ 4.5 million. The broker said that in the end of this year, Li is also expected to sign three or four other brands. Yao Ming had while toting up to 11 sponsors. Olympic sports brand is now the official NBA marketing football fantasy partner, in its ads appeared in a number of NBA players, including former teammate Shane Battier and Yao Ming Mavericks Jason Kidd - he is the latest member of the champion team. But it now needs to worry about is that Yao Ming did not play on the basic two seasons, NBA #39;s influence in China has been reduced - such as CCTV complain about the poor ratings - then when he retired after that? Y football fantasy ao Ming, CEO of Zhi-Hua Xu did not agree will be retired by the tremendous impact, he told the -Business Weekly-, now Pick 15 NBA players signed up, located in the 11 team. Because basketball is a favorite of Chinese youth movement, while 80% of the Olympic category focused on basketball, so the cooperation with the NBA because it is no substitute for top-level basketball tournament. -Yao Ming football fantasy retirement will not change our strategy because we sponsor the basketball itself.- This interpretation is in fact confirmed a fear that the poor status of China #39;s sports industry is the most lethal: the league is not attractive enough, commercialization can not be improved, but there is no real international influence with sports brands. Previously, Wanda Wang Jianlin, chairman of China a football fantasy re willing to spend 500 million to save football, but there are many people that hope. General manager Zhang Junhui in the network that reflects the personal values #8203; #8203;Yao Ming, and Li showed more of the industrial value of Chinese tennis fans from 2004 to 100 million to nearly 10 million now. He explained that China Open ticket sales and sponsorship 20% growth every year, more pare football fantasy nts that their children start learning tennis, had to increase the training, the club #39;s golf course and more popular. The value of a star is not all. From the NBA, this is the same reason, from the industrial point of view it does not really open the Chinese market. Four years ago, NBA set up a Chinese company to attract ESPN, Lenovo, Li Ka Shing Foundation and other company shares, plan football fantasy s to open a 1000 store, as well as the formation of NBA China league for 10 stadium business. But in the end it all proved to just stay in the program book. For this reason, to find a successor before Yao Ming, NBA will lose part of the market in China, Yao Ming, who share those from the -dividends- of the teams and players may no longer be sought after, and over-reliance on China #39;s Yao Mi football fantasy ng and the Rockets They withdrew from the Houston company. For the want to be like Nike and Adidas as to establish their own brand value of Chinese companies, the choice of celebrity endorsements really need to learn the part, but this is not the full value of the brand. Li Ning, the company had expected to use the opportunity to shape the 2008 Olympic glory, but in the end discovered that i football fantasy n fact this does not mean sustainable development. It also chose badminton as their strategic focus, but obviously more internationally-oriented and more business-oriented tennis is the right choice - even if lindane is more appealing to Chinese consumers, but for the international development of companies to choose more mature professional sport. Although on the surface for those big stars football fantasy to bring the brand value-added brands, but in these behind the brand is not sponsored football, basketball, nor are the champions, but to create out of their own values. Think about how Liu Xiang, Nike 2008, the value - not important championship, sports is not important. football fantasy
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