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-I basketball fans, from the beginning is such a child. - Larry Bird era Celtics, Kareem Abdul-Jabbar, Michael Jordan, Kobe Bryant, including sudden emergence in the playoffs this year, the Thunder, Grizzlies, etc., all of these teams and players I really like it. I should say that basketball fans, not one team #39;s fans. -- NBA China #39;s new President Shude Wei. Last week, NBA China CEO football teams in the new term of office in Beijing and the Chinese media first formal meeting. Stable but there is no lack of young, but there is no lack of passion cool, a reporter for the NBA #39;s head of China #39;s new image. Shude Wei, English name David Shoemaker, but he has been in his introduction page will be the first to use Chinese names, while the English name in brackets after the label. Be football teams fore joining the NBA in 2011, Mr. Shu Dewei International Women #39;s Tennis Association (WTA) Chairman, leading professional women #39;s tennis in an unprecedented worldwide expansion. In 2007-2009, he even led the WTA Asia-Pacific office in Beijing. Prior to joining the WTA, Shu Dewei two international law firms who work and who have more than one professional sports team sports league and p football teams rovides legal advisory services, including the United States National Hockey League NHL, the International Association men #39;s tennis ATP, the United States Major League Soccer MLS , American Football League #39;s Philadelphia Eagles NFL team, and the United States Major League Baseball MLB #39;s Florida Marlins. He was Canada #39;s best young skier, one born tennis family, mother WTA profes football teams sional players, grandfather was ranked first in Canada #39;s national tennis player. Have such a rich background of Canadians, following Chen became the first NBA China after the company CEO. He can bring NBA China #39;s future go? Three top priority in an interview in the beginning, Shude Wei stressed that his first on the basketball and to help Chinese basketball for the development of the football teams degree of attention. He said, came to the NBA, mainly to do three things. The first is to work closely with the CBA and the State Sports General Administration of joint efforts to further promote and develop basketball in this sports. This is Shu Dewei not in time with reporters and other reporters to ask questions, their emphasis on the first question first, enough to see him for the devel football teams opment of basketball in China, the degree of attention. -NBA in China has done a lot of work, for example, since 2004 in several cities in China, held sessions NBA China Games, which has become very famous in China held activities, has made great achievements. -The second thing is to start from the basis to further develop basketball. -NBA #39;s achievements in this regard, first, together w football teams ith the CBA in the past two years, China #39;s coach for more than 200 training. Second, our CBA in Dongguan New Century held at the school for young basketball players develop.- For their top three things after he took office in the first two children, Shu Dewei and development are mentioned in the Chinese basketball, we can see in his term, the development of Chinese companies a foothold for t football teams he NBA #39;s plan - to deepen NBA localized operations. The localization operation means, N not only depends on the viewing of NBA game itself, players have a strong attraction to seize the Chinese market, but also in mainland China in a more solid and more realistic way to accomplish market share, while only help China develop basketball in order to make this a more solid footing. The thi football teams rd big thing, the NBA has always been adhering to the style - to Union and tightly integrated into the community culture together. While this is not in the overseas market in the United States is easy to operate, but still cite Shude Wei has come to China this summer, participated in -NBA Cares- several star names. -In the past few years, NBA China has six cities in China has established 27 si football teams tes, to provide children with a place to play and learning in the past two months, from Indiana, Roy - Heber special, Denver De Niro - Gallinari, 76 Andre - Andre Iguodala and the Wizards of Javier - McKee four players participated in the NBA care activities. -he said. In the past year, NBA promotion efforts in China reached an unprecedented level. Especially authorized by the NBA Sina live football teams video sites, live NBA game every day, and Sina microblogging in this process played a huge role in all aspects of the NBA all-round occupation of topics in the high ground. Had had a good tennis record and television marketing, global marketing success Shude Wei Sina NBA and also co-expressed high degree of certainty. From the WTA WTA to the NBA has always been the world president of the ident football teams ity of his glorious career, then from the WTA to the NBA, Shu Dewei role change is like? He has a very vivid metaphor: -From the WTA to the NBA is from the yellow ball to the big orange ball in between have in common. It is these similarities, it gave me confidence.- He said: -This is the NBA leadership to choose me as the reason NBA China CEO Different sports, whether it is tennis or basketba football teams ll, whether in court or outside the stadium, there are many similarities in the WTA work five and a half hours, I have most of the time at Headquarters, and I in between 08-09 years working and living in China for almost two years working in China, so I got a new stage of understanding, such as global of how to start business in China for culture, sports leagues, whether global culture, and ho football teams w it combined with Chinese culture in China during the life and work made me very fascinated by Chinese culture, I also realize that doing business in China and the United States is different from doing business in China need more team spirit, giving more respect to addition, you also need more patience. -So for him, WTA president and president of NBA China, What a job more difficult? Shude football teams Wei said: -NBA there are only three offices in China, while only three WTA Office in the world from the sport #39;s popularity is concerned, NBA basketball than tennis. From two campaign challenges, visibility, brand, players visibility is concerned, there are some common areas, we need the movement itself, the players and the establishment of effective linkages between the fans, both Li Na, Sha football teams rapova, or Bryant, different sports require alliances to help them with the fans interaction Speaking of differences, NBA China #39;s operational and institutional framework for WTA than larger, more complex. -unknown challenge, of course, Shude Wei took the time and can not be said to the NBA in China #39;s development, when complete all favorable factors . There are many reasons, such as a football teams huge influence on China #39;s two active players uncertain future, and the NBA lockout is likely to face the crisis. Face two problems, Shu Dewei answer quite satisfactory. He said: -I do not think Yao Ming and Yi Jianlian faced with the uncertainty of NBA China will have an impact. Needless to say, Yao Ming on the court and outside the stadium to do a lot of things, he was the NBA in China h football teams as done a lot of work and I hope he can recover as soon as possible, and return to court. rely on Yao Ming and the help of friends in the media here, we focus on the NBA #39;s growing, and we realize that Yao Ming, the important role of the leader, we believe the development of NBA China for Yi Jianlian to the next season where I play, I can not not quote, I hope Yao Ming will be ten, ten Yi J football teams ianlian in the NBA. -and a possible stop on the crisis, he said,- Manchester Mr. Grace and his team are to make efforts, I am not easy at this time comment on the matter. -a wealth of experience, there are many individual Canadians, serving as CEO of NBA China with the media after the first dialogue, we made a commitment - to help China develop basketball, and commitment to this important posi football teams tion on the opening enough to see his new work for this confidence. His international background may help him than any other foreign executives a better understanding of China #39;s national conditions. NBA in China, he will develop into what kind of business, to what extent he will realize their promise, we wait and see. (Sina Sports Shao Ying new report) football teams
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