|
about to retire on the microblogging news spread faster than his attack on the pitch speed faster. Although since then, -Yao #39;s Team- responsible person BenQ denied the rumors, saying Yao Ming will be in Shanghai on July 20 to respond to relevant issues to discuss -future career plans.- But for an athlete, retirement is sooner or later, especially nine seasons in the NBA, Yao Ming after in football videos jury continued. An early start guess is that for seven consecutive years ranked top Forbes celebrity rich top Chinese player Yao Ming, after retirement to continue its considerable commercial value, how will the change? Retirement means Renzouchaliang? Athletes in China, Yao Ming can be considered which attract the strongest, but also have considerable commercial value of the athletes. Dat football videos a show that the current commercial contract worth up to Yao Ming #39;s $ 150 million, including Reebok, Coca-Cola, Apple Computer, China Life Insurance (18.48, -0.12, -0.65%), McDonald #39;s, VISA, etc., the annual endorsement income of about 2100 million. Forbes gives the combined annual statistics from 2002 to 2010 expedition NBA, Yao Ming #39;s professional income and commercial endorsement football videos income, 9-year cumulative revenue over 20 billion yuan. But Yao was injured, about his view on the commercial value of the continued emission of different, most are not optimistic about Yao Ming, they sign endorsement contracts, and even many of their ideas that Yao Ming to renew the contract will be greatly affected. -Sports is the moment.- Too Zhu Xiaoming, president of sports marketing deg football videos ree told the -Financial Times-, the athletes and the commercial value of exposure is proportional to the -injured athletes let the lack of adequate exposure opportunities, reduce the degree of concern, even after retirement so, the general movement of retired athletes will maintain the commercial value of 2 to 4 years. -But the key to Beijing Road Sports Consulting Co., Ltd. CEO Zhang believes t football videos hat the value of athletes, including three areas, the value of competitive athletes, athletes, business value and surplus value of the indirect competitive social value. -Retired does not mean the disappearance of competitive value of the loss of commercial value. Athlete #39;s life cycle is divided into four stages, stage of professional competence, personal stage of development, a comprehens football videos ive performance stage, stage of professionalism.- Zhang believes that the final stage , athlete #39;s peak period, the stage of formation of the inner spirit of the invisible becomes its intrinsic value, which continued for the athletes to form the commercial value of retirement to do to prepare. In his view, although Yao Ming is from the direct income, professional income and commercial endor football videos sement income may be reduced, but when he formed a personal brand value, and will be converted into commercial value, may form another commercial peak. However, -it would be Yao Ming #39;s business operations as a normal ability to form business value, rather than as the sports stars of his generation of business value.- Zhu Xiaoming said. -Can continue even after retirement than in the origin football videos al commercial value, depends on three factors,- Zhang said, the first is the athlete #39;s personal wishes and the next stage of development. Some athletes may go commercial road, and some athletes may be more willing to engage in social work, such as engaging in physical education. The second is that its asset management and development team of system architecture. Third, is the external bu football videos siness environment is suitable. Brand management career no doubt that the commercial value of retired athletes, with the period of his career is closely related to the accumulation of commercial value. Zhang, -in athletes during and after his career to achieve their maximum value, the need for brand building and management of various individuals in his view, the athletes of the value of career football videos stage performance: athletic performance, growth potential , the external image quality, exposure, personal reputation, are engaged in market-based project, their own personal experiences and to attract the public and other aspects of the event. -as a successful basketball player, Yao Ming rely on their own strength; and as a business symbol of success, rely more on Yao Ming is its team - -Tea football videos m Yao- power. Founded in 2000, -Yao #39;s Team- is the business planning team, Yao Ming, Yao Ming is the main pioneers of commercial empire. Yao Ming had during his career, endorsement brand selection, management of investment projects in Yao Ming, -Yao #39;s Team- has played a pivotal role. -Yao #39;s Team- responsible person BenQ said, -just landed NBA Yao Ming, the position is younger and football videos later through a variety of planning, will he first entered the NBA #39;Lengtou Qing #39; shape became a household name in the United States #39; Made in China #39;. -evaluation and even former U.S. President Bill Clinton said Yao,- China is America #39;s largest single export. - In the full development of individual commercial value at the same time, contribute to the community did not forg football videos et Yao Ming, Yao fund he set up, focused on student invigorate education, promotion of youth health and welfare and other social charity activities have been carried out more than NBA China charity game. -Yao Ming, the period of his career, all-round brand image, its infusion into the solid business value of the strength of its business after retirement path, but also prepared the way, which d football videos raws on the experiences of other athletes.- Alliance brand management consulting firm longitudinal zhida brand management expert, said Liu Wei, Yao Ming, but also unique, he is like Kung Fu Panda, like Yao Ming is a Chinese elements of NBA players, there is a unique business value. -Chinese players Yao Ming and Li difficult to do so.- Zhu Xiaoming said, first of all, not every athlete has enou football videos gh courage and confidence to buy their own, on their own strength to support themselves and their movement behind the coach, business operations, etc. team. In addition, it also sports itself, Yao Ming and Li Na has been able to achieved a high commercial value, but also because they are in sports basketball, tennis, including football, golf, snooker is a sport such as professional of high p football videos rojects, such as running, weightlifting, gymnastics, diving such a project alone prize money and endorsements difficult to feed themselves and their team. Third, behind Yao Ming and Li Na has an international team in managing their personal brand and value. Transformation of the way after retirement rumor is not confirmed though retired, returned this summer after Yao Ming #39;s figure not onl football videos y in the charity, environmental protection, also in Shanghai Auto Show, Shanghai Cultural Forum, Boao Forum, Finance Forum, highlighting the different areas of its non- charm as a player, perhaps inadvertently demonstrated to the outside of his possible future state. Athlete #39;s career life cycle issues, ahead of Yao #39;s team also have long been aware, responsible person BenQ also said, -f football videos rom a few years ago, started to get him into the brand new cycle of this new cycle, the goal is to make brand features a richer, deeper and reputation, not only over the sport, but also beyond the athlete #39;s movement cycle. -To this end, starting in 2006,- Yao #39;s Team -has invested in Whale Music Network, Beijing Tongzhou Sunflower Hotel, California Fitness club Yao Ming, Yao Ming, this football videos transformation can be seen as testing the waters. In 2009, Yao Ming has acquired the Shanghai Men #39;s Basketball Club, regarded as a long-term investment. Currently, a total of Yao #39;s Web site, restaurants, real estate, stock market, hotels and many other investments. Yao Ming had a number of investment evaluation, Zhang that -in addition to the acquisition of the Shanghai Men #39;s Bas football videos ketball Club for the feelings of many factors, several other business investment was likely to be the team to profit purely from the perspective of business investment, and have made good business results. -Yao a very smart approach is to present the business value into future earnings. -Said Zhu Xiaoming, Yao Ming, brand value is still 2006 and 2007 peak, he brought fame to the commercial val football videos ue of the advertising part of the contract into a number of the company #39;s IPO, or stock, which is in fact preparing to retire. Yao Ming commercial road for the future, Zhang guess, after Yao Ming may put more thoughts on training and competition above, a small part of the time involved in business investment. retired the next Yao Ming, to develop business in the territory of the way with in football videos the NBA time may be completely different, more time to do his business and investment matters, professional players may be through his sense of smell, contacts, resources, and more into the sports-related industries, such as the movement of food, health clubs, sports real estate, etc. Zhu Xiaoming also believes that a challenge is just to manage their original Yao Ming, now the team to manage football videos the business more and more people in the team, Yao original -Team Yao- Yao Ming is probably more personal brand management team, retired after the team may be expanded to a more commercial team, business, industry, equity management team. -In addition to Yao Ming as a businessman, he may also have a public identity is Ambassador and philanthropist , appeared on various occasions, in this way t football videos o make up the playing field exposure exposure disappear. -Liu Wei that, because of its future commercial value of a personal brand is associated with its exposure.- He may not be as directly as Li Ning to do their own sports shoes, apparel brand businesses. -Zhu Xiaoming guess, after all, this area is highly competitive domestic and international brands, profit margins are falling, more likely football videos is that Yao Ming will consider the individual brand licensing road, just like sports brand licensed to operators, as agreed by the operators the conditions of the development, production, marketing authorization brand products. Zhang also said that -the athlete #39;s career may be short, but if he left a good brand, will be delivered to the sporting spirit of different generations of people sin football videos ce then, this may be an athlete #39;s largest commercial value. - football videos
|