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Global People magazine reporter who interviewed earlier this year, BenQ. The 37-year-old Shanghai man be glowing, wearing gold spectacles, was good at dealing with the media. He recalled to reporters, -Yao #39;s Team- was established in the process: -the end of 2000, Yao has been to the NBA development plan, so you need an American agent and this agent should understand the business experienc games football e. Because I worked in the U.S., Yao Ming #39;s family would like me to do, but certainly not a man, I need a group of experts. After two years of planning, the Houston Rockets Yao Ming to play, we set up the management team on . -BenQ to reporters,- Yao #39;s Team -members of the division of labor, although the different emphases, but are directly responsible for the Yao Ming:- six people whe games football n important decisions have one vote, first to the point of view, and then vote, but Yao Ming final veto power. -BenQ is not too much render his leadership role in which- each do our part, everyone with their own professional thinking to analyze and large, we are a help Yao get success, the team achieve their goals in life. -In many and Yao Ming and the- Team Yao -to deal with the process, the games football Global People magazine reporter has learned that there are many outside the team members. For example, Yao Ming in Shanghai specifically for dealing with various issues, as well as a beauty manager Li Lu. Young and beautiful, she is proficient in foreign languages, and competent, Yao Ming won high regard. In Beijing, founded seven years, called -public-hui Sports- companies also share part o games football f the Yao Ming of the brokerage business. Yao Ming #39;s charity fund activities, people can see that the company employees were busy. So many people say that the real -Team Yao- in China is a North-South two professional teams. In other countries, mainly BDA and other professional sports agency work and business to take care of Yao Ming. Contract, salary, endorsements, events, etc., -Amer games football ican team- has a certain degree of decision-making power. Even the media broke the news: The -Yao retired,- the news is -The United States Team Yao- given a free hand, to disclose the mistake. Brand of -four important parameters,- Although there are -core- and -external-, but that does not mean -Team Yao- loose, not unity. On the contrary, in shaping the -Yao Ming- on the brand, whether nort games football h or south, regardless of domestic and foreign, -Yao #39;s Team- members are highly consistent. Since in the NBA played a different world, Yao Ming on the -national icon- this inspirational, healthy image of the show. Even now sports career ended, Yao Ming #39;s followers and the -fans- are still hundreds of millions. Some economists have calculated specifically: -Yao Ming is the #39;China games football (value) the largest single export commodity #39; in the NBA if he can survive his playing career, you can earn about $ 180 million after-tax (about $ 11.6 billion yuan) of income, if coupled with huge business income, the value of Yao Ming more than 15 billion yuan, the equivalent of China #39;s exports 102 tons of rice or 98 million tons of crude ... -such a huge brand impact and value, the nat games football ural from the not open, -Yao #39;s Team- of painstaking planning. BenQ told reporters, according to Zhang, Yao Ming, the brand has -four important parameters-: First, whether the endorsement of the product itself, the image of Yao; Second, cooperation and effectiveness of the company #39;s social image of the real situation; third is how to extend the business and publicity Yao; four Yao Min games football g is the endorsement of the product is to give play to enhance the value of the role. Of course, in reality, more often than the requirements of Chapter BenQ say it #39;s more -harsh.- -Team Yao- This is not to cut off Yao #39;s -getting money-, but in order to maintain his -young, vigorous, strong sense of responsibility,- the personal image and bring more benefits. In 2003, -Yao #39;s Team games football - has been and the world #39;s largest soft drinks company Coca-Cola fought a remarkable infringement lawsuit. At the time, -Yao #39;s Team- has just signed a contract and Pepsi, Coca-Cola cans found printed on Yao Ming #39;s head. But interestingly, -Yao #39;s Team- to Coca-Cola to court, it only ask to stop infringement, a public apology and compensation for one yuan. -1 dollar lawsuit- sh games football ocked the world, has become an excellent marketing, demonstrates not only Yao Ming minded, sloppy, and also to maintain the relationship between Coca-Cola and other advertisers. So four years later, Yao Ming ended the contract with Pepsi, Coca-Cola with Yao Ming could not wait to sign new endorsement contracts. In 2005, the -Team Yao- cost $ 1.5 million in Houston #39;s most exclusive shopping games football streets Wisconsin Alzheimer Street to establish a -Yao Restaurant.- Business of the popular than expected, that the mention of many Americans eat Chinese food, blurted out that -YAO-. A year later, -Yao #39;s Team- and Costly out $ 3.0 million investment in a well-known music Web site, the results of a few months to earn 10 million advertising revenue. In 2007, Yao Ming and the largest U.S. games football private health institutions of the gym chain, push into the Beijing market ... -Team Yao- numerous cases of successful business. Do -Yao Foundation- is more difficult than making money, -charity- is -Team Yao- one focus of the work. In my view, Yao Ming, -to participate in social welfare activities, is a back way.- June 11, 2008, Yao Ming announced that it will hit the Sichuan earthquake do games football nation of two million, and Yao Ming Foundation was established to help rebuild the affected areas on campus. In the -Team Yao- in full operation, just 15 days, -Yao Foundation- Chinese formally launched the official website. According to the -Team Yao- member Lu Hao introduced: -the main thrust of the establishment of this fund is committed to invigorate education student, and promote adolesce games football nt health and welfare so that more people are concerned about charity, participate in charity to them.- From its inception -Yao Foundation- has gone through 3 years of history, every year to do some charity projects, including organizing a charity tournament is the most important way. In December 2008, -Yao Foundation- jointly organized the -tuxedo and shoes of the Night- activities, fund-rais games football ing for the Wenchuan disaster area; that year began, held for two -Yao Ming - the joint Nash charity game-; November 2009, The first of the -Yao Foundation- donated the Hope Primary School -Xue-yan - Yao Foundation- Hope Primary School officially completed, Yao Ming sidelined with injuries in the United States form of telephone connections to the children and expressed his greetings; As of now, games football -Yao Foundation- of into seven schools, where there are 5 built. In China, -Yao Foundation- to raise money to 28 million yuan, in foreign countries, the figure is 16 million yuan. This does not include Yao Ming individual donations. -Do (Charity) Fund compared the (sports management) companies more difficult, more complicated transactions.- This is the -Team Yao- experience of all members. games football Currently, the -Yao Foundation- Only a full-time staff, Beijing -sports public-hui,- the employee has become long-term volunteers. They overload. The busiest time of sleep a day, only two hours. How do charitable effort, became the -Team Yao- a problem. Lu Hao said: -We are also considering a more labor-saving methods, such as cooperation with local government, we operate with concepts games football and methods of the past, they come from the people responsible for the operation, then a few activities to do, there are three cities in talk to us, may be using this model in 2011. No matter what, we will definitely stick to charity. -from the- appreciation -to- hedge -In recent years, Yao Ming to injuries in the ocean, stop playing stop, constantly surgery. Many experts and the media have games football expressed such a view: Yao Ming, the peak period has expired, greatly reduced its commercial value, if retirement income will face a huge dilemma decline. In an interview with People magazine reporter, Universal, BenQ strong response to this assessment: -Yao Ming #39;s brand value and does not go down, prices are still up to his endorsement. Can responsibly say that before we look at Yao Ming on games football ly because he performance on the field, but now he goes beyond the sports field. -Why are long-term cooperation of Apple Computer, Coca-Cola and other major brands, the last two years is no longer a contract with Yao Ming? BenQ #39;s explanation is: -Yao Ming married, more mature image, is no longer a little young, a lot of endorsement contracts will be changed for various reasons, this is nor games football mal. So many years now, I did not find that difficult times China #39;s economy rapid development, sports marketing has made great progress, Yao has been the beneficiary. -Today, the entire Chinese team sports agents have become increasingly mature. -Team Yao- The success of other sports stars provides an important reference experience. Data shows that in 2006, Yi Jianlian (microblogging) th games football e annual income of 180 million yuan, the experienced team behind the scenes after the operation, its revenue in 2007 reached 420 million yuan. Liu Xiang #39;s -Raymond #39;s team,- Lin #39;s -Dan #39;s team- is true, great athletes to achieve the -appreciation.- Right now, -Yao #39;s Team- to do is to continue to operate well, -Yao Ming- is the brand for the Chinese retired sports star of the games football -hedge- to explore a new road. Wang Dazhao (microblogging) Yao retired for quite a while after the news, Yao Ming, I did not say anything, neither a formal statement, nor were any formal text, or even his team did not give a -clear- words. It seems, from Yao Ming mouth to say -retired- the word, its difficult level can be imagined. Because the word dragged behind a lot of heavy stuff. Ques games football tion come from a good player, no matter how good in people #39;s minds the impression, after all, is to be retired. From the fame of the day, it will be one step closer to retirement. This is a natural law, only that retirement does not have the time and manner have been expected. Two years ago, long since Yao Ming missed a game because of injury, many people have had a premonition. No one games football wants to go down this ominous sign, prefer to believe that he miraculously recovered as ever, continue for many years to form the -Yao Ming hot.- Indeed, many experienced players from the frenzy to cool, and then gradually cooling process, until the old was difficult to sustain. Earlier this year, Brazilian football #39;s -alien- Greenery Ronaldo ended his career, no one convinced that he phy games football sically and mentally fatigued, to which should leave that day. Bid farewell to stadium, people still remember the scenes Ronaldo influential classics. But past is past, time can not be back. After all, few people can stay in the history of striking a football world, people believe that -Ronaldo- has come to the end of professional football career, unless a sigh soon faded out. Now it #39;s games football Yao Ming. If you take Yao Ming #39;s achievements on the basketball court with Ronaldo #39;s brilliant compared to the soccer field, both from a professional point of view, or the fans, media and even the social evaluation-are not comparable, and perhaps can be done only at the emotional level some more. The two most prosperous stage, it should be said that the world #39;s people do not kno games football w the name Ronaldo than many people know Yao Ming. However, because the latter of which accounted for a high proportion of Chinese people, but in terms of the coverage from the earth, probably less than the former. This does not affect retirement brought exclaimed Yao and anxiety. Yao and Shanghai in the national team teammate Liu Wei (microblogging) expect Yao back again, mainly from China games football basketball needs. More people are made for the Yao Ming effect will no longer worry about a sensation as in the past. We all used to have a giant Chinese basketball, is used to focus attention Rockets NBA, imagine the future, let my heart empty,. Seems to be -inevitable outcome- since Yao Ming retired to happen sooner or later, the question is when and in what way announced his retirement. games football When that moment comes, retired, or have a reason, there is a saying, there is a form. NBA labor dispute a long time, become accustomed to, from time to time to set off a wave of orgasm, and often able to ride out the worst. As the interval between the two seasons is not very long, who can not withstand long-term dispute, the final compromise is a common practice. This year #39;s labor nego games football tiations still in stalemate, with the past, the biggest difference is the NBA career and is now operating in a contrarian. Previous fire and the rose, especially in the heyday of previous years, mainly to the expansion of the Asia-Pacific region, Yao Ming personal influence played an important role. This year, one injured Yao Ming, I love trouble, the Rockets into the -no Yao era-, not the tea games football m scores and attention than in the past; Second, the economic recession of the radiation environment is bound to the NBA ball city, paid a crisis raising star . Basketball business strategy can only be a moderate change, even temporarily -shut down- Henzhao are forced out. The total also crushed Basketball, NBA Yao Ming not have the patience to wait for protracted recovery. Can be expected games football to reduce costs of American professional basketball, there will be more intense competition. Even if Yao thirties take months to recover, it is difficult to reproduce the role of flags and signs. The last two seasons, Yao Ming only played five games, playing time and not what the power of the court. Rockets continue to heal his foot into, is destined to get a higher output. Both before an games football d today, NBA star hit 10 seasons, early 30s, are consummate Zheng Dangnian. From Michael Jordan to Kobe Bryant, Dirk Nowitzki, Shaquille O #39;Neal, at this age are not an old, hand, as into the gas station. Although Yao Ming can not be considered old, but his left foot fracture became a chronic illness, part of the body parts are overloaded, but also some other parts of the hidden danger of i games football njury or aggravated injury, which is a height of 2.26 m, weight 143 kg to giant stadium that is very deadly. In fact, as long as the complete recovery of the possibility still exists, and no one more than Yao Ming, Rockets owner I look forward to return to the game more. The reason why Yao Ming draft in the first nine years ago to obtain new name, a successful landing NBA, congenital physica games football l condition is an important weight. Today #39;s retirement, the body is the most important reason. More than two meters tall and the world thousands of people, more than 2.20 m of the hundreds of people may just be able to, which has good quality and were more basketball talent is rare. Yao Ming can be regarded as the beginning of this century the world leaves one of the most powerful center games football , but not in the basketball hall was no strong rival. Yao Ming will honor media digitization, such as 8-time NBA All-Star Game starting lineup the west in 2005, became king of NBA All-Star Game tickets, breaking the record set in Jordan. Should not be ignored, which to some extent, because the all-star voting mechanism for the introduction of Internet voting, votes behind the rose and the supp games football ort of the global Chinese. With thinking about entering the -no Yao era- people of any success, even the achievements of genius is a price to pay, Yao Ming is obviously the cost of physical advantage over the overdraft. In the brutal competition in the stadium, he could not rely on height to play, before the attack, after defense, full-field run, and the best basketball players from around the games football world who fight; day after day, year after year, He can not function with the 15-year period evenly. In fact, using their own experience tells us that Yao Ming, the NBA boss also told, if you like with star performances to meet the spiritual and cultural needs and making money, or to emphasize rhythm, relaxation (microblogging) are measured, can not enjoy compressed, too seek game and the b games football attle to the moment of joy, will not get maximum benefit. Recently met Chen Yuefang, Zheng Haixia (microblogging) era of the Chinese women #39;s basketball captain tension (microblogging) army, the brave vanguard of the year that basketball game to play is the center, we are all center around the implementation of offensive and defensive tactics. Women #39;s basketball through this section of games football track, basketball is no exception, if there is no Yao Ming, Chinese basketball the way how to get, must seriously consider and explore. -No Yao era- had disappeared the next, and finally become a reality this summer. Look at the basketball court, said Yao income of more than nine years, 20 billion yuan, with the highest annual income over 380 million yuan, and most of endorsement fees from a v games football ariety of commercial revenue. Professional sports, athletes, sports talent has been converted into commercial resources for business development, best results are the players, clubs, businesses and sports or race win. With Yao Ming is not difficult to do special conditions, the difficulty is doing very well, even as many contributions to the victims of natural disasters as a charitable embodim games football ent. Even the U.S. media that Yao Ming is a communication bridge between different cultures, it is not all stars can be completed. Yao Ming to play a role in a wide range of its public image has always been very positive, and thus led to a large area of #8203; #8203;regret for his retirement. The past few days, the media exhausted praise, -unprecedented-, -will not have a second Yao Ming- a games football nd so on. Yao Ming is so much merit in the expression of full recognition, nurturing is for -non-Yao era- meaning the arrival of showing a trace of sadness. Each end of a star like his career, only this moment is what kind of language are not afraid of too much. Next season there will be so many televised NBA game? Rockets fans will love it in China? Starchaser boss like Yao Ming, the pr games football oduct will speak for you, please? NBA #39;s overseas market will shrink? Retired sports stars, the social effects will decrease, I hope Yao Ming #39;s influence can be more to stay for some time. -No Yao,- we all must face. . BlkContainerSblkCon p.page,. Page {font-family: -Arial-, sans-serif; text-align: center; font-size: 12px; line-height: 21px; color: # 999; padding-top: 35px ;}. pag games football e span,. page a {padding: 4px 8px; background: # fff; margin: 0-2px}. page a,. page a: visited {border: 1px # 9aafe5 solid; color: # 3568b9; text- decoration: none;}. page span {border: 1px # ddd solid; color: # 999;}. page span.cur {background: # 296cb3; font-weight: bold; color: # fff; border-color: # 296cb3 }. page a: hover,. page a: active {border: 1px # 2e6ab1 solid; color: # 363636; text games football -decoration: none} previous123456next games football
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