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Chinese basketball superstar Yao Ming, 20, retired news finally settled. This attention to the outside world, -China card- of all, naturally, concerned about the seventh consecutive year topped the Forbes rich Chinese celebrities top the top athletes in how to continue its operations after the retirement years of Yao -business dynasty,- the road to transformation not go smoothly. 9-year NBA mock draft career over two billion net income according to data released by the authority of the media, Yao Ming joined the NBA in 2002 after nine years of his career net income over 20 billion yuan. In 2003 Forbes list of Chinese celebrities show, NBA champion with 120 million yuan Yao ranked second only to Jet Li #39;s $ 140 million. From 2004 until 2011 Forbes list of Chinese celebrities, Yao Ming, t mock draft he first revenue accounted for 8 consecutive years, 2004 and 150 million yuan, 150 million yuan in 2005, 2006, 170 million and 260 million yuan in 2007, 2008 387 million in 2009, 357 million yuan. Then in 2010, Forbes China celebrity list, the Yao Ming of the income of 2.5 billion yuan. In 2010, Yao Ming battle the entire season injury free in 2011, Forbes published data of 2.2 million. Th mock draft e cumulative sum, Yao 9-year revenue has more than 20 billion yuan. Of course, this number does not include Yao Ming, not statistics of income. -People do not go cold tea- in China, active athlete, Yao Ming can be described as the strongest suction gold. Data show that the current commercial contract worth up to Yao Ming #39;s $ 150 million, including Reebok, Coca-Cola, Apple Computer, China mock draft Life Insurance, McDonald #39;s, VISA, etc., the annual endorsement income of about $ 21 million. But Yao was injured, about his value to the business argument has also been poured out, Yao is not optimistic about a lot of people who they sign endorsement contracts. Even many of their ideas that Yao Ming to renew the contract will be greatly affected. Degree in sports marketing too Zhu Xiaom mock draft ing, president of view, the athletes and the commercial value of exposure is proportional to the -injured athletes let the lack of adequate exposure opportunities, reduce the degree of concern, especially after retirement. The general movement of retired athletes, the commercial value of will maintain two to four years. -But the key to Beijing Road Sports Consulting Co., Ltd. CEO Zhang believes mock draft that the value of athletes, including three aspects: the value of competitive athletes, athletes, business value and competitive than the value of the indirect social value. -Retired does not mean the disappearance of competitive value of the loss of commercial value. Athlete #39;s life cycle is divided into four stages, stage of professional competence, personal stage of development, a compre mock draft hensive performance stage, stage of professionalism.- Zhang believes that the final stage , athlete #39;s peak period, the stage of formation of the inner spirit of the invisible becomes its intrinsic value, which continued for the athletes to form the commercial value of retirement to do to prepare. In his view, although Yao Ming is from the direct income, professional income and commercial e mock draft ndorsement income may be reduced, but when he formed a personal brand value, and will be converted into commercial value, may form another commercial peak. Commercial value like a Chinese version of -Kung Fu Panda- for the athlete #39;s career life cycle issues, ahead of -Team Yao- has long been realized that the responsible person BenQ said, -from a few years ago, had started to get him into th mock draft e new cycle of the brand and this brand new cycle characteristics of the target will make a richer, deeper and reputation, not only over the sport, but also beyond the athlete #39;s movement cycle. -To this end, starting in 2006,- Yao #39;s Team -Music has invested the whale, Beijing Tongzhou Sunflower Hotel, California Fitness club Yao Ming, Yao Ming, this transformation can be seen as testin mock draft g the waters. In 2009, Yao Ming has acquired the Shanghai Men #39;s Basketball Club, regarded as a long-term investment. Yao Ming commercial road for the future, Zhang guess, little giant the way in opening up the business with the territory when you may be completely different in the NBA, he is more time to do things that business investment may also be the sense of smell by professional play mock draft ers, contacts and resources , into sports-related industries, such as the movement of food, health clubs, sports and real estate. In the full development of individual commercial value at the same time, contribute to the community did not forget Yao Ming, Yao fund he set up, focused on student invigorate education, promotion of youth health and welfare and other social charity activities have mock draft been carried out more than the NBA China charity game. -Yao Ming, the period of his career, all-round brand image, its infusion into the solid business value of the strength of its business after retirement road, has prepared the way.- Zhida brand management consulting associated vertical Liu Wei said the company #39;s brand management expert, but Yao is also unique, he is like, like Kung Fu mock draft Panda, as NBA players with Chinese elements, and its unique business value, may continue to be fermented. (End) mock draft
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